Life Seasons

In a room full of men, shockingly, I was given the assignment to write the copy for a UTI supplement. We achieved our goal to create a pharmaceutical ad that was engaging and informative. This ad in particular had a very high click through rate of 2.94% and lowered their CPA to $5.83 which was perviously above $20 per video ad. My role included market research, creative strategy and copywriting.