Sunshrimp

The joys of working at an agency are waking up and not knowing what you’ll be working on next. I definitely didn’t expect to be spending the next 4 months talking, eating, dreaming, and researching about shrimp. This ad was created after extensive market research about the food industry and Sunshrimp’s own customer demographic. This long-form video was later cut up into 3 smaller ads and ran alongside UGC retargeting videos. The campaign did very well with an average watch time of 30 seconds, 3.02% CTR and an average CPA under $3. My responsibilities included: market research, creative direction, copywriting, directing and over sight of post production.